About the Campaign

Business Leaders Against the Death Penalty (#BizVsDP) is a global campaign launched in 2021 by the Responsible Business Initiative for Justice (RBIJ) and Sir Richard Branson, Founder of Virgin Group.

We are 350+ executives who have declared our commitment to using our voices to abolish the death penalty and advocate for a fairer, safer, and more humane world.

Meet the Campaigners

The #BizVsDP campaign brings together a powerful coalition of advocates, activists, legal experts, and movement leaders at the forefront of criminal justice reform. Together, they are strategically amplifying voices from the business community to drive meaningful change and help end the death penalty.